English proficiency tests are among the most consequential examinations in the world. They determine university admission, immigration outcomes, professional registration, and career advancement for millions of people every year. The stakes are real — and the preparation market reflects that.
The global English proficiency test market was valued at approximately $2.8 billion in 2024 and is projected to grow to $7.8 billion by 2031, driven by rising international student mobility, global employment demand, and immigration volumes across English-speaking countries. IELTS alone is accepted by over 11,500 organisations worldwide. TOEFL iBT is recognised by more than 11,000 universities and institutions across 190 countries. PTE Academic is accepted by over 3,000 institutions globally and continues to grow rapidly.
Yet for many learners, preparation still means expensive coaching centres, rigid coursebooks that do not adapt to individual needs, or generic practice apps that are built for language learning rather than test performance. The result is preparation that costs too much, takes too long, and does not always focus on what a specific learner actually needs.
Linguatude is being built to change that.